The purpose of this Privacy Policy

Reyn Audio is committed to protecting your privacy and your Personal Data (as defined below). This privacy policy (hereinafter “the “Privacy Policy”) informs you of our privacy practices and of how your personal information is protected.

This Privacy Policy is issued by Foshan YiFeng Electric Industrial Co., Ltd. (the parent company of Reyn Audio), a corporation established under the laws of the People's Republic of China, with its registered offices at No.898, Gaoming Avenue East, Hecheng Blvd, Gaoming District, Foshan City, Guangdong Province, China (Postal Code: 528511). This Privacy Policy applies to all Reyn Audio brand operations, subsidiaries, and digital content, unless a specific privacy statement or privacy notice has been released to supplement it or to replace it. References to “Reyn Audio”, “we” or “us” in this Privacy Policy include Foshan YiFeng Electric Industrial Co., Ltd. and all its global subsidiaries and representative entities.

This Privacy Policy binds all Reyn Audio wholly owned subsidiaries and their employees and clearly details the steps we take to protect your Personal Data when you visit any of our websites that contain a link to this Privacy Policy (collectively, our “Sites”), use our professional acoustic software, or when you contact us. It describes how we process Personal Data relating to you, including the types of Personal Data that we collect, the purposes for which we use it, the types of third parties with which we share it, and any rights you may have with respect to such information.

Definitions

The terms and expressions beginning with a capital letter used in the Privacy Policy have the meanings set forth below. Words in singular include the plural and vice versa. These terms and expressions shall always be interpreted according to applicable data protection rules including, but not limited to, the European Union Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the “Data Protection Legislation”) and the Personal Information Protection Law of the P.R.C. (PIPL).

• Data Controller: means Foshan YiFeng Electric Industrial Co., Ltd. or any of its subsidiaries who have determined the personal data processing means and purposes. They may vary on a case-by-case basis.
• Data Subject: means any natural person whose personal data is being processed by Reyn Audio.
• Personal Data: means any information, or a combination of pieces of information, that allow you to be identified and which is subject to, or otherwise afforded protection under, a data protection law, statute, or regulation.
• Technical and Organizational Security Measures: means measures aimed at protecting Personal Data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of Personal Data over a network, and against all other unlawful forms of processing.

Who is in charge of data processing?

Reyn Audio is a global company with legal entities, business processes, management organizations, and a system infrastructure that crosses borders. This Privacy Policy applies to all Reyn Audio data processing activities run by our wholly owned subsidiaries, including product and service offerings and digital content (e.g., websites, applications, technical tutorials, e-training, newsletters/subscriptions, advertising, communication/message functions, and social media entries). However, it may be supplemented by a more specific privacy notice, statement or policy (“Statement”) or even superseded by another Statement specific to a particular Reyn Audio program, product, service, content or entity. It is important that you read the Statements made available to you for your full information.

By using or accessing our Sites or contacting or engaging with us (including using our online message and inquiry functions), you agree that we may process your Personal Data in the manner described in this Privacy Policy. Your use of our Sites and any information you provide through them is subject at all times to this Privacy Policy and the applicable terms and conditions that apply to the Sites.

What types of Personal Data may we process?

We may collect Personal Data directly from you, including:

• Personal Data we may collect directly from you When you visit our Sites, we may ask you for Personal Data to provide a service or carry out a transaction that you have requested. You may also provide Personal Data to us when you contact or engage with us (e.g., with a comment, inquiry or customer support request via our message functions) or register for an account to use our Sites or subscribe to our newsletter. The Personal Data we may collect includes:

  • Identity data: such as your name, title, company/organization name, e-mail address, telephone and fax numbers and physical address (including street, city, state, postal code, and/or country).
  • Registration data: such as information provided by you when you register for an account to use our Sites or professional software, including user names and passwords.
  • Recruitment data: including information submitted in connection with a job application or inquiry.
  • Business contact data: such as information related to other employees, owners, directors, officers, or contractors of a third-party organization (e.g., business, company, partnership, sole proprietorship, nonprofit, or government agency).
  • Registration data: such as information provided by you when you register for an account to use our Sites or professional software, including user names and passwords.
  • Marketing and communications data: including your marketing preferences and your subscriptions to our publications and newsletters.
  • Financial information: including credit card or other financial account information for the purpose of enabling us to facilitate your purchase of Reyn Audio products and services that may be available on our Sites.
  • Export control information: such as your nationality, citizenship and country of residence, that allows us to determine your eligibility under export control regulations to receive information about certain technologies.
  • Transaction data: including inquiries about and orders for our products and services and details of payments to and from you, including purchase order history and information needed to facilitate payment transactions.
  • Event registration information: including information you provide when filling in e-registration forms for trade shows or training sessions.
  • Your feedback: including surveys, recommendations, or other feedback from you about our Sites as well as our products and services generally. When you do not provide requested information, we may not be able to provide you the requested service or complete your transaction.

• Personal Data we may collect about you (Automatic Collection) We may collect certain information about your visit to our Sites, including:

  • Usage data: including information about how you use our Sites, what pages you view, the number of bytes transferred, the links you click (including social media entries), the materials you access, the date and time you access the Site, the website from which you linked to one of our Sites and other actions taken within the Sites.
  • Technical data: such as your Internet Protocol (IP) address, your browser type and capabilities and language and your operating system.

• Personal Data collected from third parties In accordance with applicable law, we may collect Personal Data about you from third parties, such as social media websites/applications or specialized providers, which we may combine with the Personal Data we already hold about you in order to help us improve and customize our Sites to your preferences and for other purposes set forth in this Privacy Policy.

• Notice for residents of the European Economic Area (EEA) EEA residents may be entitled to object to certain types of processing activities involving their Personal Data described in this Privacy Policy, including where we are relying on a legitimate interest to process their Personal Data or where we are processing their Personal Data for direct marketing. In some cases, we may demonstrate that we have compelling legitimate grounds to continue to process your Personal Data in which case we are not obliged to comply with your request.

Why do we collect and use Personal Data?

We may use the Personal Data collected via our Sites or when you contact us for purposes that include:

• Profiling: We may combine the Personal Data you provided us with to create individual profiles. Those may be used for direct marketing activities. Please note that they are not used in relation with any automated decision-making process.
• Services and transactions: We may use your Personal Data to deliver services to you or carry out transactions you have requested, including, but not limited to, providing information on Reyn Audio products or services you have purchased or otherwise use, registering purchased products, processing product orders, handling warranty claims, replacing product manuals, and answering customer service requests submitted through our online message functions.
• Improving our business, Sites, products and services: We may use your Personal Data to perform business analyses or for other purposes that help us to develop and improve the quality of our business, Sites, products and services (including new products and services), for example, by customizing our Sites to your particular preferences or interests.
• Marketing: In accordance with applicable laws and regulations, we may use your Personal Data to inform you of products or services which may be of interest to you, and to otherwise communicate with you about offerings, events and news, surveys, special offers, and related topics via our subscription function. You are able to opt-out from marketing communications sent via e-mail at any time, free of charge by using the “unsubscribe” link in any e-mail marketing materials you receive from us, or by contacting us.
• Business Contact Data: Reyn Audio collects and uses business contact data to engage in communications or transactions, including for conducting due diligence regarding, or providing or receiving, a product or service. We may collect and use business contact data in order to facilitate and manage orders, contracts, warranties, maintenance, and similar business functions.
• Employment applications: In connection with a job application or inquiry, you may provide us with information about yourself. We may use this information for the purpose of employment consideration, background checks and employment eligibility.
• Research and analysis: We use Baidu Tongji (Baidu Analytics) and other industry-standard tools to conduct research and analysis to help us analyze your purchasing preferences, identify the products and services that best meet your requirements and measure the effectiveness of the advertising we serve you.
• Enforcement: We may use the Personal Data we collect in order to detect, prevent and respond to fraud, intellectual property infringement, violations of our terms and conditions, violations of law or other misuse of our Sites.

The legal basis on which we process Personal Data?

Where required by law, we will ensure there is a legal basis for the processing of your Personal Data. In most cases the legal basis will be that:

• the processing is necessary for the performance of the services we provide to you, or in order to take steps (at your request) prior to performing such services.
• the processing is necessary to comply with our legal obligations, including compliance with applicable laws, regulations and governmental requests.
• the processing is based on your consent to the processing of your Personal Data for one or more specified purposes (e.g. marketing or newsletter subscriptions).
• the processing is necessary to meet our legitimate interests, for example to develop and improve our Sites, products and/or services for the benefit of our customers.

Anonymizing Personal Data

In accordance with applicable law, we may anonymize your Personal Data so that it can no longer be used to identify you. Anonymized information is not considered Personal Data and is therefore not subject to this Privacy Policy. We may collect, use, aggregate and share anonymized information for any purpose.

How long do we keep Personal Data?

The period during which we store your Personal Data varies depending on the purpose for the processing. For example, we store Personal Data needed to provide you with products and services, or to facilitate transactions you have requested, for so long as you are a customer of Reyn Audio. We store your Personal Data for marketing purposes until you have opted out of receiving further direct marketing communications in accordance with applicable law. If you submit an employment application via our Sites, we will retain details of your application as set forth in the privacy policy or other notice made available to you in connection with your application. In all other cases, we store your Personal Data for as long as is needed to fulfill the purposes outlined in this Privacy Policy, following which time it is either anonymized (where permitted by applicable law), deleted or destroyed.

Who do we share Personal Data with?

We may share your Personal Data with selected third parties in accordance with applicable law, including as set out below.

• Our group companies: We may share your Personal Data with our group companies as reasonably necessary for the purposes set out in this Privacy Policy.
• Service providers: We may share your Personal Data with companies with which we have contracted to provide services on our behalf, such as hosting websites, conducting surveys, processing transactions, analyzing our Sites and performing analyses to improve the quality of our business, Sites, products and services (e.g., Baidu Tongji). We require these service providers to protect the confidentiality of your Personal Data.
• Distributors and other trusted business partners: We may share your Personal Data with third parties that distribute our products and other trusted business partners for purposes that include allowing those third parties to send marketing communications to you.
• Disclosure in connection with transactions: In connection with certain transactions, we may disclose some or all of your Personal Data to financial institutions, government entities and shipping companies or postal services involved in fulfillment of the transaction.
• Disclosures in connection with acquisitions or divestitures: Circumstances may arise where for strategic or other business reasons Reyn Audio decides to sell, buy, divest, merge or otherwise reorganize businesses in some countries. We may disclose Personal Data we maintain about you to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, divestiture or sale of all or a portion of Reyn Audio' assets.
• Disclosure for other reasons: We may disclose personal information if required or authorized to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property or, in urgent circumstances, to protect the personal safety of any individual.

International transfers

Reyn Audio is a global company. By using or accessing our Sites or contacting us and giving your information to us, you acknowledge and agree that your Personal Data may be collected in, transferred to and accessed by Reyn Audio, our group companies, suppliers, distributors and other business partners located in countries outside of your country of residence (including, but not limited to, China, Malaysia, and Singapore) in accordance with applicable law. Please be aware that the privacy protections and legal requirements in some of these countries may not be equivalent to those in your country of residence. However, we will take reasonable steps to protect your privacy and to provide a level of protection of Personal Data that is comparable to that of your country of residence.

Technical and Organizational Security Measures

We are committed to protecting the security of your Personal Data. We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure, including implementation of such security measures as may be required by applicable law. However, we are not responsible for the security of information you transmit to the Sites over networks that we do not control, including the Internet and wireless networks. The safety and security of your Personal Data also depends on you. Where we have given you a User ID and password to access the Sites, you are responsible for keeping those log-on credentials confidential.

Cookies and Web Analytics (Baidu Tongji)

We may share your Personal Data with selected third parties in accordance with applicable law, including as set out below.

• What is a cookie? Cookies are text files containing small amounts of information which are downloaded to your device when you visit one of our Sites. Cookies are useful because they help arrange the content and layout of our Sites and allow us to recognize those computers or other devices that have been to our Sites before. Cookies do many different activities, such as allowing our Sites to remember your preference settings and helping us to enhance the usability and performance of our Sites and your experience using them.
• Our use of web analytics (Baidu Tongji): We use Baidu Tongji as our primary web analytics provider to track visits to our sites. The information generated by the cookie about your use of our Sites (including your IP address) will be transmitted to and stored by Baidu on their servers. Baidu will use this information for the purpose of evaluating your use of our Sites, compiling reports on website activity and providing other services relating to website activity and internet usage. Baidu may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf.
• Categories of cookies used: The type of cookie or similar technology that may be used on our Sites can be put into 1 of 4 categories: 1) Strictly Necessary, 2) Performance, 3) Functionality & Profile, and 4) Advertising.
• Setting your cookie preference You can usually modify your browser settings to decline cookies and you can withdraw your consent at any time by modifying the settings of your browser. If you choose to decline cookies altogether, you may not be able to fully experience the features of the Sites.

What are your rights and responsibilities?

You are permitted, and hereby agree, to only disclose Personal Data to Reyn Audio if such Personal Data is accurate, reliable, and relevant to our relationship. You may have certain rights under applicable data protection law (such as GDPR or PIPL) with respect to Personal Data about you that is collected through the Sites:

• Access and Rectification: You may have the right to know about, access, and/or correct the Personal Data we have collected about you.
• Object: You may be entitled to object to certain types of processing activities involving your Personal Data, including where we are processing your Personal Data for direct marketing.
• Erasure: You may be entitled to request the erasure of your Personal Data, for example, where the information is no longer necessary for the purposes for which they were collected.
• Restriction: You may be entitled to request that we restrict our processing of your Personal Data, for example, where the accuracy of the information is contested by you.
• Data portability: You may be entitled to receive and reuse your Personal Data for your own purposes.
• Consent: If you have provided your consent to the processing of your Personal Data (e.g., for subscriptions), you have the right to withdraw your consent at any time.

Links to other websites

Our Sites may contain links to third-party websites, products and services (including social media entries). We have no liability or responsibility for those websites, products and services, their policies, or their collection or other processing of your Personal Data. The practices of those third parties is governed by their own privacy policies. We encourage you to learn about the privacy policies of those third parties.

Contact us

If you have questions regarding this Privacy Policy or our handling of your Personal Data, would like to lodge a complaint, please contact us using the contact details indicated below.